About this site

Please note: This is a tribute to myfoodtrader. The website no longer operates under its original management and has been left as an archive.


Profitability for a food business consistently relies on knowing something that other food businesses don’t.

MyFoodTrader is focused on keeping food businesses in the know. This service will automate the process of trading, and speed up the communications between the right buyers and sellers of food products and services.

By matching businesses based on relevance and reputation, purchasing decisions are made more efficiently and accurately for both buyers and sellers.

Rob Ward, Founder of MyFoodTrader, is committed to improving the transparency from Producer to Consumer (P2C). Rob invented the term P2C, which he believes is not just demanded by consumers, but also by the food industry to ensure that there is genuine integrity and honesty from Producer to Consumer.

The purpose of MyFoodTrader.com is to ensure that this can be achieved profitably and efficiently for both buyers and sellers, either for trading locally or globally.


After spending over twenty years in the food industry, which ranged from supplying leading national Supermarkets, to retailing specialty and local food, Rob Ward – Founder of MyFoodTrader.com, felt it was time to find a better way to buy and sell food products and services.

Rob was brought up on a farm that grew soft fruit which was sold nationally and locally in the UK.

Passionate about farming and working with food producers, Robs experience has extended internationally, where he has developed a network of food professionals and businesses that has grown (and continues to grow), into many thousands, from over twenty countries around the world.

This group is called: Food Marketing Network